Are You Being “Googled”? - Local Website Advertising

Many small business owners still think that a website does not apply to their particular local business or niche. WRONG. The simple fact is that a basic five page website (with the proper elements in place) can bring you a fresh new wave of customers. Here are some interesting statistics as of March, 2009.

Pool Builders – 1,300 searches per month on Google
Florida Pool Builders – 320 searches per month on Google

Lawn Maintenance – 6,600 searches per month on Google
South Florida Lawn Care – 75 searches per month on Google

Daycare Center – 4,,400 searches per month on Google
Pembroke Pines Daycare – 36 searches per month on Google

( * source - Google Keyword Tool, March 2009)

Even though the more general term searches have much higher volumes, the search phrases including the modifiers of “Florida”, “South Florida” and “Pembroke Pines” for example, will deliver more relevant, qualified customers. You can see that as you filter down through State, Regional and City subgroups of South Florida business types that the number of average searches per month goes down. However these are much more specific searches from potential customers that are far more likely to be making a purchase.

Now, look at it this way. If 75 people were to open a phonebook (yellow pages) in South Florida and look up “lawn care”, a simple phone number listing of your local business may share a page with upwards of 100 competitors. Whereas, if 75 people performed a search on Google for the phrase “south florida lawn care” and you had a website that was properly optimized for that phrase, you could be on the first pages of Google search results shared by only 9-25 competitors. That is quite an increase in the chances a potential customer’s eye will catch your business listing.  Moreover, the number of people “Googling” instead of opening a phonebook is growing rapidly. From local physicians, realtors, contractors, lawn professionals and painters - to child care centers, plumbers, dog groomers or any small business, the concept applies.

A well advertised, basic website is increasingly affordable as well.  If you advertise your business in local print medium like “The Yellow Pages”, “The Flyer”, “The Home Mag”, “The New Times”, “Red Plum” or other local newspaper, you already understand the importance and value of local business advertising. The World Wide Web is shrinking and coming to a town near YOU. It’s time to develop a local geographic web presence for your hometown business with a locally optimized website.

Mammoth SEO Web Design specializes in search engine optimization for local business websites.  If you would like to learn more about designing a website tailored to your business, visit us at http://www.mammothinternet.com/